As a result of generational change, B2B searchers, strategic buyers, engineers, and technicians are turning to the internet when looking for a product or service. In addition to conventional search engines, they now use AI models such as Google AI Mode, ChatGPT, or Perplexity. This enables potential customers to find the manufacturer or retailer’s website.
With an SEO strategy specifically tailored to B2B companies, several hurdles can be overcome at once:
In a comprehensive SEO audit, we assess your website's status quo. Based on this, we develop an SEO strategy.
The monthly SEO analysis includes keyword, competitor, and content analysis for all relevant topics.
Based on the topic analysis, the page structure and all content are planned in detail each month in briefings.
Our specialist writers are experts in B2B and industry topics and write professional web content tailored to your target audience.
Written content is implemented in the HTML code of your website in a search engine-friendly manner and prepared for indexing.
Once all on-page optimizations have been completed, we use strong link building and PR partners in off-page SEO to ensure that your site gains trust.
B2B SEO works differently.
We discovered this by analyzing over 2,000 industry websites. We have summarized the results in our white paper “Online Lead Generation Report 1.0.” Download and read it now for free!
Over the past two years, our analysis of over 2,000 B2B industry websites has allowed us to pinpoint why SEO is particularly attractive for some B2B companies and why others are better off using alternative marketing measures.
There are three main reasons why SEO is particularly profitable in the B2B sector today:
Our XXL analysis focused on 2,000 industrial companies in nine different sectors that are based exclusively in the D-A-CH region. Here is a list of the industry shares, starting with the largest:
Over the past two years, we have conducted personal interviews with managing directors and employees from the marketing, sales and product development departments in all of the sectors surveyed in order to determine the need for online marketing services, particularly SEO. In the course of these discussions, a clear picture emerged:
SEO proves to be particularly attractive for companies that:
Such companies can be found, for example, in the IT and SaaS companies, B2B e-commerce, materials trading and industrial manufacturers sectors.
SEO is also potentially attractive for companies that:
These include industries such as plastics & 3D technologies, logistics, packaging and promotional products companies.
B2B SEO is suitable for all industrial companies that want to be visible to buyers online. Unlike paid advertising (B2B Google Ads), you no longer need to budget for a large advertising budget on a regular basis in the long term. As a B2B SEO agency, we ensure that you are visible to your buyers and customers online as part of our SEO support, sustainably and independently of paid advertising.
B2B SEO is suitable for all industrial companies that want to be visible to buyers online. In contrast to paid advertising (B2B Google Ads), you no longer have to plan a large advertising budget that is due on a regular basis. As a B2B SEO agency, we ensure that you are visible to your buyers and customers online in the long term and independently of paid advertising as part of monthly SEO support.
“We are extremely satisfied with the services provided by Siegers Media. Robert Siegers helped us to strengthen our online presence in order to optimize the search engine ranking for our company. The adjustments to our homepage led to a significant increase in organic traffic.
The strategies were precisely adapted to the specific requirements of our company and taken into account.
Many thanks for the excellent collaboration!”
Arthur Weber
Sales Manager Sundwiger Messingwerk
“Very good guidance and advice on Google ads and SEO. The first ad campaign was carried out with little effort and full cost control for the client. The offer and billing of the services were transparent and flawless. Highly recommended.”
Ralf Wetzig
CEO Chemische Fabrik Kalk GmbH | K+S Gruppe
“It’s like a snowball effect […] we get more and more leads every month. Many thanks to Robert Siegers and the Siegers Media team!”
Marc Hütt
CEO MACK4D GmbH
“Thank you for the high-quality and reliable work! I can only recommend it to others!”
Gerald Schellmann
CEO GS Tele GmbH
“After some initial coordination difficulties, we settled in well. Working with Mr. Siegers was excellent throughout. He responded quickly to questions and always had time for a call. The development of our SEO results is very satisfactory.”
Jennifer Augustin
Senior Projektmanagerin Marketing Auktion & Markt AG
In this case study, we show how an industrial distributor organically built up 4,000+ visitors via Google.
The industrial company in this case study has built up 1,600+ visitors organically (via SEO/GEO) with a B2B SEO niche strategy.
SEO stands for Search Engine Optimization. The process of SEO always has the goal of making a website visible to the searching user in a search engine (usually Google).
As searchers almost always click on a result on the first page, the goal of SEO is always the first page of Google results. Since B2B industrial companies still tend to rely relatively little on professional search engine optimization, there is a lot of untapped potential here.
In most cases, it is the product or overview pages of industrial companies that can be profitably optimized for the search engine.
In online marketing, we are dealing with people, which we often forget. For this reason, we can never be 100% certain that measures will work. A suitable offer for a target group with a need is always the basic prerequisite. Our promise to you is therefore to always work conscientiously and with the latest knowledge in the field of web optimization. Our wealth of experience from completed projects always flows into our work so that we can make even better decisions for our customers and their campaigns.
SEO is a long-term measure where the first results can usually be expected between three and nine months.
Professional search engine optimization is a very extensive process that usually involves several employees. (This is why we have continuously expanded our team with great SEO specialists over the years. :-))
For monthly SEO support for a medium-sized project, the costs are around 1,500 to 4,500 euros per month.
During the collaboration, an average of 15 to 60 working hours per month are invested in carrying out a comprehensive keyword and competitor analysis, preparing author briefings, writing texts and then putting them online and indexing them.
Many of our clients have long-term SEO strategies that extend over several years. In this way, they grow into omnipresent digital brands that are visible throughout their customers’ entire customer journey.
There are agencies that do SEO like this:
That’s not SEO. Not even rudimentary. Such an approach can be beneficial as part of a technical analysis for particularly large websites with several thousand subpages. For most companies, however, these SEO reports are of no use.
When looking for an excellent agency, always ask how they work and what their approach to search engine optimization is.
Yes, monthly SEO service is particularly interesting for companies that are aiming for long-term growth in a digital world.
We provide you with monthly support and continuously expand your site.
Yes, we always work according to the latest standards and are always up to date on current developments in Generative Engine Optimization (GEO).
You can find more information on the topic of SEO vs. GEO here.
The next step: Become a digital pioneer in your industry and stay one step ahead of your competition.
