As a B2B-SEO-agency, we make your industrial company visible to buyers online with professional search engine optimization that is sustainable and independent of paid advertising.
We offer you a complete range of services for professional search engine optimization as a B2B company.
We record your website status quo in a comprehensive SEO audit. The SEO strategy is then drawn up on this basis.
The SEO analysis includes keyword, competitor and content analysis for all relevant topics.
Based on the topic analysis, the page structure and all content are planned precisely in briefings.
Our copywriters specialize in B2B and industry topics and write professional web content tailored to your target group.
Written content is implemented in your website's HTML code in a search engine-friendly way and prepared for indexing.
Once all on-page optimizations have been completed, we ensure that your site gains trust in off-page SEO with strong link building and PR partners.
What is the process for B2B SEO?
Over the past two years, our analysis of more than 1,900 B2B industry websites has allowed us to pinpoint why SEO is particularly attractive for some B2B companies and why others are better off using alternative marketing measures.
There are three main reasons why SEO is particularly profitable in the B2B sector today:
Our XXL analysis focused on 1,900 industrial companies in nine different sectors that are based exclusively in the D-A-CH region. Here is a list of the industry shares, starting with the largest:
Over the past two years, we have conducted personal interviews with managing directors and employees from the marketing, sales and product development departments in all of the sectors surveyed in order to determine the need for online marketing services, particularly SEO. In the course of these discussions, a clear picture emerged:
SEO proves to be particularly attractive for companies that:
SEO is also potentially attractive for companies that:
Who is B2B search engine optimization suitable for?
B2B SEO is suitable for all industrial companies that want to be visible to buyers online. In contrast to paid advertising (B2B Google Ads), you no longer have to plan a large advertising budget that is due on a regular basis. As a B2B SEO agency, we ensure that you are visible to your buyers and customers online in the long term and independently of paid advertising as part of SEO support.
As a result of the generational shift, B2B searchers, strategic buyers, engineers and technicians are gathering information online when they are looking for a product or service. They primarily use search engines such as Google for this purpose. They also visit the manufacturer or retailer website.
*State of Marketing to Engineers 2022 | TREWMarketing / Global Spec; Smart Marketing for Engineers Report Europe 2017 | TREWMarketing / elektorBusiness
Frequently asked questions
SEO stands for Search Engine Optimization. The process of SEO always has the goal of making a website visible to the searching user in a search engine (usually Google).
As searchers almost always click on a result on the first page, the goal of SEO is always the first page of Google results. Since B2B industrial companies still tend to rely relatively little on professional search engine optimization, there is a lot of untapped potential here.
In most cases, it is the product or overview pages of industrial companies that can be profitably optimized for the search engine.
In online marketing, we are dealing with people, which we often forget. For this reason, we can never be 100% certain that measures will work. A suitable offer for a target group with a need is always the basic prerequisite. Our promise to you is therefore to always work conscientiously and with the latest knowledge in the field of web optimization. Our wealth of experience from completed projects always flows into our work so that we can make even better decisions for our customers and their campaigns.
SEO is a long-term measure where the first results can usually be expected between three and nine months.
Professional search engine optimization is a very extensive process that usually involves several employees.
The complete optimization process takes between 2 and 4 months for a one-off optimization project of medium size, with an investment of around 1,500 to 2,500 euros per month.
In an average of 50 to 100 working hours, a comprehensive keyword and competitor analysis must be carried out, author briefings prepared, texts written and then placed online.
Many of our clients pursue long-term SEO strategies that extend over several years. In this way, they grow into omnipresent digital brands that are visible throughout their customers’ entire customer journey.
There are agencies that do SEO like this:
That’s not SEO. Not even rudimentary. Such an approach can be beneficial as part of a technical analysis for particularly large websites with several thousand subpages. For most companies, however, these SEO reports are of no use.
When looking for an excellent agency, always ask how they work and what their approach to search engine optimization is.
Yes, monthly SEO service is particularly interesting for companies that are aiming for long-term growth in a digital world.
We provide you with monthly support and continuously expand your site.
