Whether B2B buyers, engineers or searching managing directors, they all primarily use search engines such as Google and Bing to find new partners for the procurement of industrial goods and B2B services.
With an SEO strategy specifically geared towards B2B companies, several hurdles can be overcome at once:
As our analysis of over 2,000 B2B websites from various industries shows, strategic SEO can still be a huge competitive advantage for most B2B companies today.
We are ready to become your sparring partner in this endeavor – from content creation and digital PR to the future with AI SEO.
*State of Marketing to Engineers 2022 | TREWMarketing / Global Spec; Smart Marketing for Engineers Report Europe 2017 | TREWMarketing / elektorBusiness
*State of Marketing to Engineers 2022 | TREWMarketing / Global Spec; Smart Marketing for Engineers Report Europe 2017 | TREWMarketing / elektorBusiness
As a result of the generational shift, B2B searchers, strategic buyers, engineers and technicians are gathering information online when they are looking for a product or service. They primarily use search engines such as Google for this purpose. They also visit the manufacturer or retailer website.
In over 45 SEO projects with B2B manufacturers, service providers and retailers, we have been able to build up a great deal of expertise. We also make this available to companies free of charge on our YouTube channel. Here you can get a first impression of our strategies and approaches.
In our work over the last few years, we have focused exclusively on developing SEO strategies for B2B manufacturers, service companies and retailers. You can view some of our case studies here.
We don’t like one-offs. In our most successful collaborations, we are a long-term SEO sparring partner for our clients. We are a good fit if you also want to grow into a digital B2B brand through SEO.
Our SEO solutions for B2B companies range from strategic alignment and content creation to building high-quality backlinks.
We record your website status quo in a comprehensive SEO audit. The SEO strategy is then drawn up on this basis.
The monthly SEO analysis includes keyword, competitor and content analysis for all relevant topics.
Based on the topic analysis, the page structure and all content are planned down to the last detail every month in briefings.
Our copywriters specialize in B2B and industry topics and write professional web content tailored to your target group.
Written content is implemented in your website's HTML code in a search engine-friendly way and prepared for indexing.
Once all on-page optimizations have been completed, we ensure that your site gains trust in off-page SEO with strong link building and PR partners.
Over the past two years, our analysis of over 1,900 B2B industry websites has allowed us to pinpoint why SEO is particularly attractive for some B2B companies and why others are better off using alternative marketing measures.
There are three main reasons why SEO is particularly profitable in the B2B sector today:
Our XXL analysis focused on 1,900 industrial companies in nine different sectors that are based exclusively in the D-A-CH region. Here is a list of the industry shares, starting with the largest:
Over the past two years, we have conducted personal interviews with managing directors and employees from the marketing, sales and product development departments in all of the sectors surveyed in order to determine the need for online marketing services, particularly SEO. In the course of these discussions, a clear picture emerged:
SEO proves to be particularly attractive for companies that:
Such companies can be found, for example, in the IT and SaaS companies, B2B e-commerce, materials trading and industrial manufacturers sectors.
SEO is also potentially attractive for companies that:
These include industries such as plastics & 3D technologies, logistics, packaging and promotional products companies.
B2B SEO eignet sich für alle Industriefirmen, die online bei Einkäufern sichtbar sein möchten. Im Unterschied zu bezahlter Werbung (B2B Google Ads), müssen Sie langfristig kein regelmäßig fälliges, größeres Werbebudget mehr einplanen. Als B2B SEO Agentur sorgen wir dafür, dass Sie im Rahmen einer SEO-Betreuung nachhaltig und unabhängig von bezahlter Werbung für Ihre Einkäufer und Kunden im Netz sichtbar sind.
B2B SEO is suitable for all industrial companies that want to be visible to buyers online. In contrast to paid advertising (B2B Google Ads), you no longer have to plan a large advertising budget that is due on a regular basis. As a B2B SEO agency, we ensure that you are visible to your buyers and customers online in the long term and independently of paid advertising as part of monthly SEO support.
Frequently asked questions
SEO stands for Search Engine Optimization. The process of SEO always has the goal of making a website visible to the searching user in a search engine (usually Google).
As searchers almost always click on a result on the first page, the goal of SEO is always the first page of Google results. Since B2B industrial companies still tend to rely relatively little on professional search engine optimization, there is a lot of untapped potential here.
In most cases, it is the product or overview pages of industrial companies that can be profitably optimized for the search engine.
In online marketing, we are dealing with people, which we often forget. For this reason, we can never be 100% certain that measures will work. A suitable offer for a target group with a need is always the basic prerequisite. Our promise to you is therefore to always work conscientiously and with the latest knowledge in the field of web optimization. Our wealth of experience from completed projects always flows into our work so that we can make even better decisions for our customers and their campaigns.
SEO is a long-term measure where the first results can usually be expected between three and nine months.
With a strategic SEO focus, B2B manufacturers and service providers can overcome these hurdles.
Professional search engine optimization is a very extensive process that usually involves several employees. (This is why we have continuously expanded our team with great SEO specialists over the years. :-))
For monthly SEO support for a medium-sized project, the costs are around 1,500 to 4,500 euros per month.
During the collaboration, an average of 15 to 60 working hours per month are invested in carrying out a comprehensive keyword and competitor analysis, preparing author briefings, writing texts and then putting them online and indexing them.
Many of our clients have long-term SEO strategies that extend over several years. In this way, they grow into omnipresent digital brands that are visible throughout their customers’ entire customer journey.
There are agencies that do SEO like this:
That’s not SEO. Not even rudimentary. Such an approach can be beneficial as part of a technical analysis for particularly large websites with several thousand subpages. For most companies, however, these SEO reports are of no use.
When looking for an excellent agency, always ask how they work and what their approach to search engine optimization is.
Yes, monthly SEO service is particularly interesting for companies that are aiming for long-term growth in a digital world.
We provide you with monthly support and continuously expand your site.
