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B2B Marketing Guides

Practical tips for B2B industrial companies: Mastering SEO and SEA in the AI age and becoming visible in AI models.

SEO Strategie für B2B Industrieunternehmen
B2B SEO

B2B SEO: Strategy for Ranking #1 on Google as an Industrial Company

89% of B2B searchers, technical buyers, or engineers at industrial companies now cite generative AI models as their top source for gathering information during the purchasing process. This is according to a recent report by Forrester. However, traditional search engine optimization (SEO) remains the foundation for visibility in generative AI models (GEO). So not much

robertsiegers March 16, 2026
B2B SEO Casestudy Marketplace
Casestudies

Case Study: How This Automotive Marketplace Gained +72% Visibility With B2B SEO

How B2B platforms win online using B2B SEO + GEO Get found in AI models for specific, context-based B2B marketplace searches (using the automotive industry as an example here) Bring buyers and sellers together on a B2B platform and be found by both Visibility for marketplace-relevant products + parts instead of just brand names or

robertsiegers January 12, 2026
Siegers Media mit unserem Kunden Spark Machinery auf der K-Messe 2025
Casestudies

Case Study: How Spark Machinery Doubled its Online Visibility with SEO+GEO

SEO + GEO in mechanical engineering: A real opportunity Found in AI models for specific, context-based machine/niche searches Visibility for solutions and machines that require explanation rather than just brand names International visibility in multiple languages or local presence as a mechanical engineer In mechanical engineering, the biggest challenge is that potential customers are not

robertsiegers January 5, 2026
SEO for industrial manufacturers title image with Google & ChatGPT Rocket
B2B SEO

SEO for Manufacturers: Strategies to Dominate Search in 2025

In 2025, industrial manufacturers face a new search landscape which is dominated by AI-powered engines like Google AI Mode, Perplexity & ChatGPT. Traditional SEO alone is no longer enough. To stay competitive, manufacturers must rethink their approach. In this article, you’ll get a step-by-step SEO strategy that’s proven across 50+ B2B industrial projects. We’ll cover

robertsiegers July 8, 2025

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