B2B decision-makers, buyers, engineers, and technicians no longer rely solely on offline sources or traditional search engines such as Google or Bing to find information. Instead, they are increasingly using AI systems such as Google AI Mode, ChatGPT, or Perplexity to find industrial products, services, and suppliers.
Traditional SEO is no longer enough to ensure your company remains visible in these areas.
With GEO (Generative Engine Optimization), GAIO (Generative AI Optimization), and LLMO (Large Language Model Optimization), we optimize your content specifically for AI-supported search and response systems.
This will make your brand visible in the new generative search results for B2B decision-makers.
These new optimization approaches create a future-proof path to digital lead generation in the B2B sector:
Based on a GEO, GAIO, and LLMO audit, we develop a strategy for maximum visibility on Google AI, ChatGPT, and other platforms.
The monthly analysis covers keywords, competitors, and content performance in traditional and new AI-based search systems to continuously optimize your visibility.
Based on topic analysis, we plan the structure and content on a monthly basis, optimized for search engines and AI systems such as Google AI, ChatGPT, and Perplexity.
Our specialist copywriters create structured B2B and industry content for SEO, GEO, and AI search engines that will be found by your target audience.
The created content is integrated into your website's HTML code in a search engine and AI-friendly manner and prepared for indexing.
We use targeted digital mentions, PR measures, and specialist links to ensure that your brand builds trust in AI systems.
Be the first mover to deliver answers in AI models while your competition sleeps.
Generative Engine Optimization gets your B2B company listed in AI systems such as Gemini (Google AI Mode), ChatGPT, and Perplexity.
Google has introduced AI Overviews and AI Mode. To do this, the world’s largest search engine relies on its in-house AI model Gemini. This fundamentally changes how content is found in the B2B sector. Instead of the classic 10 blue links, Google now provides AI-generated answers based on the most relevant search results. For industrial companies, this means that only those who structure their content clearly, optimize it technically, and use generative engine optimization (GEO) through brand mentions and links will be visible in these new AI overviews. We support you in ensuring that your products, solutions, and specialist content are present in Gemini and Google AI Overview, exactly where technical buyers, engineers, and decision-makers obtain their information.
ChatGPT has become one of the most powerful and widely used AI search engines thanks to its own search function, which is based on Microsoft Bing. We ourselves receive qualified inquiries via ChatGPT almost weekly.
Today, B2B buyers, engineers, and executives are asking ChatGPT specific, context-based questions and receiving curated, AI-generated answers. It is therefore crucial for industrial companies to optimize their content so that it can be recognized, understood, and quoted by ChatGPT. We can help you with exactly that.
Perplexity AI has also become one of the leading platforms for AI-based information retrieval. Unlike traditional search engines, Perplexity combines answers from various sources and links directly to the most credible providers. This also represents a significant opportunity for B2B industrial companies: with targeted Generative Engine Optimization (GEO), we ensure that your content is recognized as a trustworthy source and displayed in Perplexity’s responses.
“We are extremely satisfied with the services provided by Siegers Media. Robert Siegers helped us to strengthen our online presence in order to optimize the search engine ranking for our company. The adjustments to our homepage led to a significant increase in organic traffic.
The strategies were precisely adapted to the specific requirements of our company and taken into account.
Many thanks for the excellent collaboration!”
Arthur Weber
Sales Manager Sundwiger Messingwerk
“Very good guidance and advice on Google ads and SEO. The first ad campaign was carried out with little effort and full cost control for the client. The offer and billing of the services were transparent and flawless. Highly recommended.”
Ralf Wetzig
CEO Chemische Fabrik Kalk GmbH | K+S Gruppe
“It’s like a snowball effect […] we get more and more leads every month. Many thanks to Robert Siegers and the Siegers Media team!”
Marc Hütt
CEO MACK4D GmbH
“Thank you for the high-quality and reliable work! I can only recommend it to others!”
Gerald Schellmann
CEO GS Tele GmbH
“After some initial coordination difficulties, we settled in well. Working with Mr. Siegers was excellent throughout. He responded quickly to questions and always had time for a call. The development of our SEO results is very satisfactory.”
Jennifer Augustin
Senior Projektmanagerin Marketing Auktion & Markt AG
GEO stands for Generative Engine Optimization and is essentially the next step in the evolution of classic SEO. While SEO is about becoming visible in Google search results, GEO is about ensuring that your content appears in AI systems such as Google Gemini, ChatGPT, or Perplexity.
Thanks to GEO, we optimize your website and content so that these systems recognize you as a reliable source, cite you, and include you in their responses. This ensures that your industrial company remains visible to buyers, engineers, and decision-makers in the new AI search world.
Both approaches, GEO and SEO, pursue the same goal: greater visibility and qualified inquiries via search engines. The difference lies in where this visibility arises.
SEO focuses on traditional search engines such as Google or Bing. The goal of search engine optimization is to rank high in search results when potential customers are actively looking for solutions.
GEO (Generative Engine Optimization) goes one step further. Here, you optimize content for AI systems such as Google Gemini, ChatGPT, or Perplexity, which no longer display classic search results (blue links) but compile answers directly from various sources.
In summary: SEO ensures that you can be found on Google or Bing. GEO ensures that you remain visible in the new world of AI-based search.
GAIO stands for Generative AI Optimization and describes the process of optimizing content specifically for generative AI systems. While GEO focuses on visibility in AI search engines, GAIO goes even deeper and looks at how artificial intelligence understands, evaluates, and reuses content. In practice, however, both approaches are often treated as synonymous.
In other words, GAIO simply ensures that your texts, data, and information are prepared in such a way that AI models such as Gemini, ChatGPT, or Claude recognize them as high-quality sources and use them in their responses.
LLMO stands for Large Language Model Optimization and, simply put, refers to the optimization of content specifically for large language models such as ChatGPT, Gemini, or Claude. These models are called large because they analyze and process billions of data points to answer questions or generate content.
With LLMO, as with GEO or GAIO, you ensure that your website, content, and data are structured and formulated in such a way that they are correctly understood by these large AI systems and used as a trustworthy source.
In a nutshell: GEO ensures that your company is visible in AI search systems and generative models. While classic SEO measures target search engine rankings, GEO optimizes your content so that artificial intelligence understands it, classifies it correctly, and uses it in its responses.
This means that your products, services, and specialist content will appear in the AI responses of Google Gemini, ChatGPT, or Perplexity when potential customers search for solutions. GEO not only makes your brand discoverable, but also relevant and trustworthy in the new search world of artificial intelligence.
The costs for GEO depend heavily on the initial situation, the industry, and the scope of the content. Factors such as the scope of the landing pages and content that are made visible, as well as existing brand awareness, play the biggest role.
Based on our experience working with more than 50 B2B companies, the monthly costs for professional GEO support in the B2B sector usually range between $1,500 and $4,500. This typically includes analysis, strategy development, content optimization, PR & link building, monitoring, and ongoing adjustments to new AI systems such as Google Gemini or ChatGPT.
The most sensible approach is to determine your actual needs as part of an individual, free GEO strategy consulting call.
The answer is yes, in many cases GEO also has a positive effect on classic Google rankings. With GEO, we optimize content so that it is clearly structured, understandable, and technically relevant—exactly what the Google algorithm prefers.
In addition, GEO ensures that your content can be crawled correctly and linked contextually by AI systems such as Google Gemini. This strengthens the thematic authority of your website, which in the long term can also promote better rankings in classic Google searches.
In short, GEO not only improves your visibility in AI systems, but also supports your SEO performance at the same time.
The next step: Become a digital pioneer in your industry now and stay one step ahead of your competition.
