AI, changing search behavior, and new digital channels are transforming how B2B companies attract customers today. Not only consumer goods companies, but also industrial and manufacturing companies need to strategically build their online visibility in order to secure leads and orders in the long term.
For companies in the B2B sector, inbound marketing consulting is the key to creating digital relevance and leveraging long-term competitive advantages:
1. Inbound marketing strategies in the age of AI:
We develop strategies that combine classic inbound approaches with AI-supported technologies. This ensures that your content is found by search engines, AI models, and decision-makers exactly when your offering is needed.
2. Multichannel industrial marketing with SEO/GEO, social media, website:
Successful inbound marketing in B2B today means being present on multiple channels. We combine search engine optimization (SEO & GEO), social media, content marketing, and websites to create a consistent overall picture that reaches buyers, engineers, and decision-makers alike.
3. Lead generation and sales:
Inbound marketing does not end with visibility. With targeted processes for lead generation and handover to your sales team, we build a bridge between reach and measurable revenue. This allows you to systematically convert prospects into customers and grow into a digital B2B brand.
When we work together, we will address your current challenges in our initial discussions. The goal is to identify profitable marketing measures for your B2B company. We will develop initial possible solutions for your digital strategy.
We then move on to the concrete implementation. The development of a concrete B2B online marketing strategy is carried out entirely externally by us or internally in close cooperation with your company's marketing or sales department.
The final step in the process involves implementing and executing the strategy developed previously. We are available to answer any questions you may have throughout this process. We also provide ongoing support in evaluating and refining the measures.
Professional B2B consulting has many advantages and supports you in all strategic matters, whether in digitalization, starting a business, pursuing growth through mergers, expanding your business areas or product range, or in crisis situations.
We develop clear roadmaps for how industrial companies can digitize their marketing and sales activities. The goal is to modernize processes, from SEO and AI optimization to paid advertising, work more efficiently, and thus tap into new customer potential.
Artificial intelligence is changing the way content is created, leads are generated, and data is evaluated. We are here to advise you on integrating AI-supported workflows into your content marketing and SEO and securing competitive advantages.
With well-thought-out SEO, GEO, and content marketing strategies, you will systematically gain qualified inquiries from buyers, engineers, and decision-makers. This makes your online marketing measurable and directly linked to sales.
A website relaunch brings opportunities, but also risks for visibility and performance. We support you from planning to implementation, ensuring that SEO, content, and technology work together optimally.
Today, your target groups are active on various channels. We ensure that SEO/GEO, social media, websites, and ads work together perfectly to create a consistent brand image.
Many industrial companies operate globally. That’s why we develop marketing strategies that take markets, languages, and cultural differences into account. This allows you to reach decision-makers around the world in multiple languages.
“We are extremely satisfied with the services provided by Siegers Media. Robert Siegers helped us to strengthen our online presence in order to optimize the search engine ranking for our company. The adjustments to our homepage led to a significant increase in organic traffic.
The strategies were precisely adapted to the specific requirements of our company and taken into account.
Many thanks for the excellent collaboration!”
Arthur Weber
Sales Manager Sundwiger Messingwerk
“Very good guidance and advice on Google ads and SEO. The first ad campaign was carried out with little effort and full cost control for the client. The offer and billing of the services were transparent and flawless. Highly recommended.”
Ralf Wetzig
CEO Chemische Fabrik Kalk GmbH | K+S Gruppe
“It’s like a snowball effect […] we get more and more leads every month. Many thanks to Robert Siegers and the Siegers Media team!”
Marc Hütt
CEO MACK4D GmbH
“Thank you for the high-quality and reliable work! I can only recommend it to others!”
Gerald Schellmann
CEO GS Tele GmbH
“After some initial coordination difficulties, we settled in well. Working with Mr. Siegers was excellent throughout. He responded quickly to questions and always had time for a call. The development of our SEO results is very satisfactory.”
Jennifer Augustin
Senior Projektmanagerin Marketing Auktion & Markt AG
During the consultation process, from the initial meeting to the start of our collaboration, Robert Siegers will be your permanent personal contact and marketing consultant specializing exclusively in B2B companies. As part of a strategic collaboration, our team of five only takes on a limited number of online marketing projects at any one time.
This allows us to guarantee you close, transparent, and effective consulting and cooperation. During the cooperation, you can reach us by phone or email at any time on weekdays between 9 a.m. and 5 p.m.
For a non-binding initial marketing consultation, you can book a free initial meeting with us.
Robert Siegers
CEO / B2B Marketing Consulting
A B2B marketing agency aims to help your industrial, manufacturing or engineering company attract more qualified new customers. But how does that work? The path to success is no walk in the park, but the result will open doors you never thought possible.
If you are willing to invest your own time and effort, the collaboration will be all the more successful. Strategic marketing consulting is the first step.
We then develop a concrete strategy for your company, which we implement step by step.
Due to massive digitalization, marketing consultants are popping up like mushrooms these days. To make your search through the data jungle easier, we have created a checklist with the ten most important criteria.
Checklist for finding the right marketing consultant
1. What problem do you need advice on?
2. What technical skills does the consultant need to have?
3. What goals should be achieved and in what time frame?
Tip: Answer the first three questions with your own team to get an overview of the required subject area. This will also help to identify your employees’ expectations of the consultant.
What’s next?
5. Collect offers and recommendations and create a list.
6. Sort by references: What successes were achieved after the consultation?
Extra tip: Take a look at the consultant’s website in advance to get an impression of the person, their references, and possibly customer reviews.
The initial meeting
7. Narrow down your selection to the three best providers and arrange a face-to-face meeting or video call.
8. Does the marketing consultant take the time to talk to you and suggest creative ways of working together?
9. Only accept the written offer after the meeting and check the schedule, method, and costs. What are the cancellation terms?
Special tip: During the initial consultation, pay close attention to how well you get along with the consultant. How do they interact with the team? How would they handle internal details? Is the person you meet with during the initial consultation also part of the consulting team?
The decision
9. Once all of the above points have been clarified, the contract is just a formality.
It is essential to consider whether the financial outlay is proportionate to the consultant’s performance.
10. Finally, clarify the following points:
The initial consultation is always free of charge and can be arranged here.
Since the price calculation for the final collaboration depends on various factors, we cannot give you a general answer to this question. Among other things, the total price is made up of the following points:
As a guideline, we can give you a price range between $1,500 and $4,500 per month for professional marketing consulting.
The next step: Become a digital pioneer in your industry and stay one step ahead of your competition.
