As a digital marketing agency specialized in industrial companies, we offer you a range of customized SEO services.
Expand visibility and become a digital brand in your industrial field with the help of SEO and content marketing.
Become visible in AI-systems like ChatGPT, Google AI Overviews or Perplexity. Our strategies also take Generative Engine Optimization (GEO) into account.
Become organically visible with your offer and receive more qualified inquiries via Google and Bing.
Hourly or project-based SEO consulting for industrial SMEs, personally from experienced B2B SEO consultant Robert Siegers.
We record your website status quo in a comprehensive SEO audit. The SEO strategy is then drawn up on this basis.
The monthly SEO analysis includes keyword, competitor and content analysis for all relevant topics.
Based on the topic analysis, the page structure and all content are planned down to the last detail every month in briefings.
Our copywriters specialize in B2B and industry topics and write professional web content tailored to your target group.
Written content is implemented in your website's HTML code in a search engine-friendly way and prepared for indexing.
Once all on-page optimizations have been completed, we ensure that your site gains trust in off-page SEO with strong link building and PR partners.
We’ve implemented SEO for more than 50 B2B industrial companies – from manufacturers to service providers – and gained a wealth of hands-on expertise. On our YouTube channel, we share this knowledge for free, so you can get a direct insight into our proven strategies and practical approaches.
Over the past few years, we’ve specialized exclusively in SEO strategies for B2B manufacturers, service providers, and industrial retailers. Explore our case studies to see how we turn visibility into measurable results.
Digital marketing is changing faster than ever – and we help you stay ahead. As long-term SEO sparring partners, we support B2B companies in becoming visible, relevant, and digitally successful in the age of ChatGPT and AI Overviews. If you’re ready to grow into a leading digital B2B brand, we’re the right partner.
In our XXL SEO study, we analyzed the websites of 1,900 B2B companies from various industries.
SEO is particularly suitable for industrial companies that manufacture or sell scalable products, already have a strong link profile due to a long market presence and where online marketing competition is still low due to a lack of know-how and resources.
Industry 4.0, digitalization, Internet of Things (IoT), ChatGPT and Google AI Overviews – these are all terms that underline the modern transformation of the industry and industrial marketing. Today, it’s not just B2C companies that engage in online marketing – search engine optimization is also an effective way to land major contracts in many B2B sectors.
For industrial companies, SEO is an effective, or should I say essential way, to build digital relevance:
Industrial SEO allows industrial companies to focus on specific keywords and phrases that are actively used by potential key accounts and strategic buyers in search engines. By optimizing for relevant search terms, we position your company right in front of the eyes of industrial buyers looking for your products or services. This means more contact inquiries and more business turnover for you.
With a well-thought-out SEO strategy, you as an industrial company can not only be found, but also be perceived as an expert in your industry. Through high-quality content and targeted optimization for B2B target groups, we show that your industrial company not only offers products or services, but also has in-depth expertise. This not only makes you visible in a world flooded with knowledge, but also underlines your relevance as an industry authority.
In contrast to paid advertising measures, SEO offers long-term and, above all, sustainable visibility. For many industrial companies, once well positioned, your company will remain organically present in the search results. This is because industrial manufacturing companies in particular produce and sell established products and are not constantly changing.
This not only means a continuous presence, but also independence from ongoing advertising costs.
As a result of the generational shift, B2B prospects, strategic buyers, engineers and technicians are increasingly searching for products or services online. In particular, they are using search engines such as Google and also visiting the websites of manufacturers or retailers.
*State of Marketing to Engineers 2022 | TREWMarketing / Global Spec; Smart Marketing for Engineers Report Europe 2017 | TREWMarketing / elektorBusiness
Industrial SEO FAQ
SEO (Search Engine Optimization) ensures that your industrial company is found by the right prospects on Google.
The goal: top rankings for relevant search terms. Why? Because over 90% of users click on results from the first page – and that’s where your potential customers are.
Many B2B industrial firms still underestimate the strategic value of SEO. This leaves a great deal of market potential untapped, especially in niche sectors.
The biggest SEO levers often lie in your existing product and category pages. With the right optimization, these pages can become powerful lead generators – precisely when buyers are actively searching for your solutions.
At the core of online marketing are people – and people don’t always behave predictably.
That’s why there’s no one-size-fits-all guarantee that every marketing measure will deliver immediate results. What truly matters is a strong value proposition that meets a real need in the target group.
Our commitment to you: We apply every measure with precision, using the latest insights from SEO and web performance optimization – backed by years of experience from successful B2B projects. This enables us to make well-founded, data-driven decisions for your campaigns.
Keep in mind: SEO is a long-term strategy. First measurable results typically appear within three to nine months – and they build the foundation for sustainable digital growth.
Search engine advertising (SEA) delivers instant visibility – but only as long as you pay for it.
Google Ads can quickly generate traffic and inquiries for your products or services. However, the effect ends the moment you pause or stop your ad budget. It’s a powerful short-term lever, but not a sustainable one.
Search engine optimization (SEO), on the other hand, is a long-term investment.
While it takes time to achieve top rankings, once your pages are established in Google’s organic search results, they can attract qualified visitors for months or even years – without ongoing media spend.
Of course, search behavior, algorithms, and your own product portfolio evolve over time. That’s why SEO requires periodic updates. But the core benefit remains: with SEO, you build digital visibility that doesn’t vanish when the budget stops.
Search engine optimization (SEO) for industrial companies differs significantly from that of B2C companies, for example, due to various specific factors:
Industrial companies are characterized by offering complex products and services that require explanation. The description and presentation of these products requires a differentiated approach. SEO-relevant content must therefore be geared towards this. A deep understanding of the industrial sector and its technical aspects is essential on the part of the SEO partner in order to create relevant and convincing content that can be found and understood by both search engines and the target group.
Another decisive factor is the industry’s long sales cycles. The decision-making processes are complex, as several departments and decision-makers are involved. Therefore, the SEO strategy for industrial companies requires a continuous presence over an extended period of time to guide potential customers through the entire decision-making process. This requires careful targeting of content to different stages of the sales cycle, from information gathering to the final purchase decision.
The global reach and often multilingualism of the target groups of industrial companies is another important aspect. As these companies often operate worldwide, SEO strategies must be geared towards being visible and understandable in different regions and markets as well as in multiple languages. Taking cultural differences, language styles and regional search habits into account is crucial here.
In addition, industrial companies often have extensive machine fleets with fixed utilization limits. The right number of inquiries at the right time can be a relevant factor in campaign design. Optimizing for local search queries and targeted keywords can help maximize utilization and target potential customers in the immediate vicinity.
High-quality search engine optimization is a complex, multi-layered process. It involves strategic planning, content creation, technical implementation, and continuous performance analysis – often carried out by several specialists. That’s why we’ve built a dedicated team of experienced SEO experts over the years.
For ongoing SEO support of a mid-sized B2B project, clients typically invest between €1,500 and €4,500 per month.
This includes an average of 15 to 60 hours of work per month, covering:
In-depth keyword and competitor research
Development of detailed content briefs
SEO-focused copywriting
Technical implementation and indexing
Many of our clients pursue long-term SEO strategies over several years – with the goal of becoming highly visible, digitally dominant brands that are present across the entire customer journey of their target groups.
Some so-called SEO agencies follow this routine:
They run your website through an automated tool, download a generic PDF report – and try to sell you a “strategy” based on that.
Let’s be clear: that’s not SEO.
At best, it’s a superficial technical snapshot. While such reports might be helpful for very large websites with thousands of subpages, they offer little to no value for most industrial B2B companies.
If you’re looking for a professional SEO partner, ask the right questions:
A strong agency will have a structured, transparent process – and a deep understanding of how SEO works in complex, often niche B2B industries.
Yes, monthly SEO service is particularly interesting for industrial companies that are aiming for long-term growth in the fast-eveloping world of AI.
We provide you with monthly support and continuously expand your site.
