AI, changing search behavior, and generative search engines such as Google SGE or ChatGPT are changing how B2B companies attract customers today. Industrial and manufacturing companies also need to build their online visibility in a targeted manner in order to secure leads and orders in the long term.
For companies in the B2B sector, SEO and GEO consulting is the key to creating digital relevance and leveraging long-term competitive advantages:
1. B2B SEO strategies for industry:
We develop customized strategies for industrial companies that combine classic SEO approaches with the requirements of AI-supported search systems. This ensures that your content appears on Google, Bing, and in AI models exactly when buyers and decision-makers are looking for solutions.
2. GEO, GAIO, and LLMO for B2B
Generative Engine Optimization (GEO) and new concepts such as Generative AI Optimization (GAIO) or Large Language Model Optimization (LLMO) ensure that your content is not only present in traditional search engines but also in AI responses. This gives your B2B company omnipresent visibility.
3. Lead generation and measurability
SEO does not end with visibility. With targeted lead generation processes, clear KPI frameworks, and handover to your sales team, we build the bridge that transforms clicks into qualified leads and predictable growth.
In the first step, we work with you to develop the basic direction for your SEO and GEO strategy. This includes commercial and informative keyword research, mapping, and topic prioritization.
We then draw up an action plan for your SEO/GEO strategy in an advisory capacity. What content is needed when and where for top rankings? How does this content need to be structured technically? Is link building + PR necessary?
In the final step of the process, the measures previously defined are implemented. The content is planned, created, and published. Links are established. We are available to answer any questions you may have throughout the process.
During our evaluation of over 2,250 websites belonging to B2B industrial companies, we have been able to precisely determine the advantages and benefits of SEO and GEO over the last few years.
We focused our analysis on a total of 2,250+ industrial companies from nine sectors. These are exclusively companies from the D-A-CH region. The sector shares are listed below in descending order of size:
We spoke personally with managing directors and employees from the marketing, sales, and product development departments in all of the industries we examined and asked them about their needs for online marketing services, particularly SEO. A clear picture emerged during the course of the discussions:
SEO is potentially attractive for companies that:
SEO is particularly attractive for companies that:
SEO is only attractive for some companies if:
“We are extremely satisfied with the services provided by Siegers Media. Robert Siegers helped us to strengthen our online presence in order to optimize the search engine ranking for our company. The adjustments to our homepage led to a significant increase in organic traffic.
The strategies were precisely adapted to the specific requirements of our company and taken into account.
Many thanks for the excellent collaboration!”
Arthur Weber
Sales Manager Sundwiger Messingwerk
“Very good guidance and advice on Google ads and SEO. The first ad campaign was carried out with little effort and full cost control for the client. The offer and billing of the services were transparent and flawless. Highly recommended.”
Ralf Wetzig
CEO Chemische Fabrik Kalk GmbH | K+S Gruppe
“It’s like a snowball effect […] we get more and more leads every month. Many thanks to Robert Siegers and the Siegers Media team!”
Marc Hütt
CEO MACK4D GmbH
“Thank you for the high-quality and reliable work! I can only recommend it to others!”
Gerald Schellmann
CEO GS Tele GmbH
“After some initial coordination difficulties, we settled in well. Working with Mr. Siegers was excellent throughout. He responded quickly to questions and always had time for a call. The development of our SEO results is very satisfactory.”
Jennifer Augustin
Senior Projektmanagerin Marketing Auktion & Markt AG
Throughout the entire consultation process, from the initial meeting to the start of our collaboration, Robert Siegers will be your dedicated personal contact and SEO/GEO consultant specializing exclusively in B2B companies. As part of our strategic collaboration, our team of five only takes on a limited number of search engine marketing projects at any one time.
This allows us to guarantee you close, transparent, and effective consulting and cooperation. During the cooperation, you can reach us by phone or email at any time on weekdays between 9 a.m. and 5 p.m.
For a non-binding initial SEO consultation, you can book a free initial meeting with us.
Robert Siegers
CEO / B2B SEO/GEO Consulting
Our B2B SEO + GEO consulting services aim to make your company visible in search engines and AI models where decision-makers and buyers are looking for your solutions. But how exactly does that work?
Once you are ready to actively work with us, we will start with strategic SEO and GEO consulting.
Based on this, we advise and support your industrial company on topics such as analysis, content planning, and link building.
Due to massive digitalization, SEO consultants are popping up like mushrooms these days. To make your search easier, we have created a checklist with the ten most important criteria.
Checklist for finding the right B2B SEO consultant
1. What problem about SEO do you need advice on?
2. What technical skills does the Search Engine Optimization consultant need to have?
3. What goals should be achieved and in what time frame?
Tip: Answer the first three questions with your own team to get an overview of the required subject area. This will also help to identify your employees’ expectations of the consultant.
What’s next?
5. Collect offers and recommendations and create a list of SEO consultants.
6. Sort by references of the companies: What successes were achieved after the consultation?
Extra tip: Take a look at the consultant’s website in advance to get an impression of the person, their references, and possibly customer reviews.
The initial meeting
7. Narrow down your selection to the three best providers and arrange a face-to-face meeting or video call.
8. Does the SEO/GEO consultant take the time to talk to you and suggest creative ways of working together?
9. Only accept the written offer after the meeting and check the schedule, method, and costs. What are the cancellation terms?
Special tip: During the initial consultation, pay close attention to how well you get along with the consultant. How do they interact with the team? How would they handle internal details? Is the person you meet with during the initial consultation also part of the consulting team?
The decision
9. Once all of the above points have been clarified, the contract is just a formality.
It is essential to consider whether the financial outlay is proportionate to the consultant’s performance.
10. Finally, clarify the following points:
Organic search engine optimization offers significant advantages, especially for B2B companies such as industrial manufacturers, distributors, and B2B service providers.
The advantages of SEO in this context are:
B2B medium-sized companies have ideal conditions for search engine optimization. Why?
Most of our industrial customers have been operating websites for decades that already enjoy a high level of trust from Google. Buyers and B2B searchers often have clear purchasing intentions during their online research, which only need to be fulfilled by a suitable offer.
SEO is a long-term strategy. With proper optimization, websites can remain in the top positions on Google for months or even years and be cited by AI models. This is especially true for B2B companies, where products are rarely or never changed.
The initial consultation for our consulting services is always free of charge and can be arranged here.
Since the price calculation for the final collaboration depends on various factors, we cannot give you a general answer to this question. Among other things, the total price is made up of the following points:
As a guideline, the consulting and support budgets of our SEO/GEO customers average between €1,500 and €4,500 per month. However, this includes not only consulting costs but also often the support and implementation of the strategy.
Pure search engine optimization consulting and strategy determination can also be provided as a one-time package for €5,000–15,000.
The costs are usually lower. Consulting is often a one-time event, but sometimes it is ongoing. However, it should be noted that SEO consulting requires internal resources such as an editor, a writer, and, ideally, a marketing contact person.
The choice always depends on your specific requirements, goals, and budget.
For larger companies and corporations, consulting is often the better option because many internal resources can be provided. Smaller companies and medium-sized businesses should rather consult an SEO agency to outsource resources.
SEO stands for search engine optimization, which describes the process of optimizing a website so that it is visible to users searching on search engines, usually Google.
Since almost all users tend to click on the first page of search results, the declared goal of SEO is always to achieve the top positions in Google search results. In B2B industrial companies, relatively little importance is usually attached to professional search engine optimization, which means that there is often considerable untapped potential here.
Often, these are product or overview pages of industrial companies that are particularly worthwhile for optimization in terms of search engines.
GEO, on the other hand, stands for Generative Engine Optimization and describes the process of optimizing content so that it becomes visible in AI models such as Google SGE or ChatGPT.
As more and more users obtain answers directly via AI-supported search systems, the goal of GEO is to make companies visible where decision-makers obtain their information.
In the B2B industrial sector in particular, GEO has hardly been used strategically to date, leaving a great deal of potential untapped – especially for product and service pages, which can play a central role in AI overviews.
Yes, SEO support is particularly interesting for B2B companies that are striving for long-term growth as a digital brand.
We provide you with ongoing monthly support and continuously expand your website.
The next step: Become a digital pioneer in your industry now and stay one step ahead of your competition.
