B2B Marketing Guides

Practical tips for B2B industrial companies: Mastering SEO and SEA in the AI age and becoming visible in AI models.

Google Ads Casestudy for our Client ZARGES
Casestudies

ZARGES Case Study: A Profitable Google Ads Strategy for Complex B2B Needs

How B2B companies use Google Ads to target complex offerings Systematically increasing qualified product purchases and B2B leads through a clear campaign structure Achieve a clear separation of conversion goals by untangling convoluted campaign structures Improved control and significantly more efficient campaign performance through clear separation of conversion goals SEA strategies tailored to industrial e-commerce

B2B SEO for Automotive Market Place Case Study
Casestudies

Case Study: How This Automotive Marketplace Gained +72% Visibility With B2B SEO

How B2B platforms win online using B2B SEO + GEO Get found in AI models for specific, context-based B2B marketplace searches (using the automotive industry as an example here) Bring buyers and sellers together on a B2B platform and be found by both Visibility for marketplace-relevant products + parts instead of just brand names or

Engineering SEO Case Study
Casestudies

Case Study: How Spark Machinery Doubled its Online Visibility with SEO+GEO

SEO + GEO in mechanical engineering: A real opportunity Found in AI models for specific, context-based machine/niche searches Visibility for solutions and machines that require explanation rather than just brand names International visibility in multiple languages or local presence as a mechanical engineer In mechanical engineering, the biggest challenge is that potential customers are not

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