B2B Marketing Guides

Generative Engine Optimization (GEO) for B2B: How can industrial companies become visible in AI models and grow into a relevant digital brand? In this article, you’ll learn how artificial intelligence is changing (and expanding) traditional search engine optimization. We’ll also cover the specific factors that B2B companies need to keep in mind when optimizing for

89% of B2B searchers, technical buyers, or engineers at industrial companies now cite generative AI models as their top source for gathering information during the purchasing process. This is according to a recent report by Forrester. However, traditional search engine optimization (SEO) remains the foundation for visibility in generative AI models (GEO). So not much